Una entrevista a Alex Trochut que forma parte de la campaña de hace un par de años de la cerveza Estrella Damm “La feina ben feta” (El trabajo bien hecho). Impresiona la humildad y sencillez de este gran ilustrador y tipógrafo catalán.

An interview with Alex Trochut which is part of the Estrella Damm’s advertising campaign: “La feina ben feta” (The job well done). I like the humility and simplicity of that great catalan illustrator and typographer.

What does “a well done job” mean to you?
To feel that you are fussing over that what you are doing all the time.

How is your perfect country?
Small, with beach, good weather and food…well, I am basically describing the country where I live in.

Do you like football?
I am starting to like it now. I didn’t appreciate it before. Now it is like watching a movie for me, I find it more exciting, maybe it is because I have never been into it.

In life, offense or defence?
I would say offense, at least in the professional field. In the personal life I would say defence.

Prestige or money?
Prestige. Because that means that your work is well done and that it enriches you.

What would you say to those who say that it isn’t worth trying?
Maybe they have not tried it in the right circumstances. But I think that it is always worth it.

What is your stamp?
To be geometric and fluent. To abstract terms and non-obvious reading.

You are a designer, less is more?
Not always, I believe in Milton Glaser’s sentence “less is not always more”. I prefer to say, “more is more”. But this is so relative.

What is for you a blank paper?
It is the beginning of everything and also the moment in which you do not really know how to go on,when you have to plan everything and make decisions.

Typography to write your name.
Superveloz, from Joan Trochut, my grandfather. You can have a global system with only one typography: You can create alphabets, illustrations and make a compact and coherent work with just one font.

In some way, you still continue with the family business.
Yes, sure, even if it has nothing to do with it because my grandfather was a printer and worked with plumb typography. But there is a special magnetism and I like to follow that steps.

What about your marks at school?
So bad…Until the institute it was ok, but then I lost my mind. But fortunately I got back on the right track.

A sentence that works for you.
If it doesn’t come out, keep trying.